Resume

Stasher, Inc. / MAY 2017 – SEPT 2019 / Social Media Director

Managed all digital content and social media marketing from ideation to execution
- Increased Instagram following from 15k to 238k, increased monthly engagements 1000%
Developed a thorough content calendar to support community engagement and overall brand objectives
Created timely and engaging content, optimizing for key platforms and audiences
Collaborated on and executed campaigns for new product drops and mission-related initiatives
- 7% website revenue attributed to traffic from social
Coached and mentored one full time social media manager and led a team of contract bloggers
Defined digital and social KPIs and presented in-depth monthly progress reports
Strategized paid social and SEM, directed execution through agency partners
Spearheaded influencer marketing and strategic brand partnerships, maintaining 500+ relationships
Managed email marketing and media relations until January 2018
Recognized by leadership for helping Stasher earn the following awards
- 2019 SF Business Journal’s #1 Fastest Growing Privately Held Company in the Bay Area
- 2019 SFBig “Brand of the Year” Award

Webfor / AUG 2015 – MAY 2017 / Sr. Digital Marketing Specialist

Managed social media, content marketing and copywriting projects both internally and for top tier clients
Trained and oversaw two Digital Marketing Specialists
Collaborated with leadership to improve internal processes

Webfor / DEC 2012 – AUG 2015 / Digital Marketing Specialist

Planned and executed thoughtful content and social media marketing strategies based on client objectives
Created authoritative, search-optimized web content, conceived and edited in partnership with clients
Compiled and presented monthly reports against KPIs defined by clients and internal teams
Supported small-to-enterprise-level businesses in a wide range of industries, including but not limited to travel, construction, tree care, fitness, dentistry and neurosurgery.

University of Oregon School of Journalism and Communication
Bachelor of Arts Degree In Public Relations 2008

Global Education Oregon; Università per Stranieri di Siena; Siena, Italy – Italian Language & Culture
Selected for Public Relations Senior Experience; Portland, Oregon
PR Internship with Portland Jazz Festival

itsme@sarajanethompson.com

(503) 805-0938

1818 NE 17th Ave. Portland, Oregon 97212